ADi
Mission Statement
| The Advanced Design Institute (ADi) works to facilitate a deeper and broader understanding of design as activity and culture. Design activity is the way individuals and organizations continuously create our world. Design culture provides the societal context that supports design activity. In a time of dramatic change and of increased complexity, design culture is more timely and crucial than ever. The purpose of ADi is to advance design culture through public education. Traditional approaches to planned change do not adequately support efforts to improve the human condition. While such traditions as science and art are important in the development
of effective strategies for change, these traditions focus on limited
aspects of human experience that do not represent the full richness
of life. The design tradition is a culture of inquiry and action
that takes a more inclusive approach to facilitating purposeful
change in the world. To design is to co-create the world. It is a creation story in which everyone participates. Design gives rise to everything from our tools to our cosmologies. Design is a common and fundamental human activity with enormous consequences. However, an effective design tradition that fosters good design depends on the presence of an advanced design culture. Designing requires a nurturing environment—a design culture. Such an environment forms a social container within which the frontiers and prospects of designing are defined and protected. Design activity requires the enabling presence of a design culture that defines its possibilities and boundaries. Design culture creates a supportive environment that provides the space and freedom necessary to foster a robust design process that is powerful and vulnerable at the same time. The goal of ADi is to advocate and facilitate establishing such an essential design culture. -----------
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